9 Tips to Get PR for Real Estate (+ Examples)

To grow a successful business in real estate, your leads must be able to find you and believe they can trust you. For these reasons, real estate public relations (PR) is an important element of marketing and growing your business. Gaining press coverage as a real estate agent can significantly increase your presence online and quickly establish you as a trusted authority in the industry. Here are the best tips, strategies, and examples of how to get PR for real estate agents.

1. Define Your Audience & Potential Media

The most effective PR for real estate agents will reach people who are likely to become future clients. Before seeking out the press, identify who you are trying to target so you can tailor your messaging to them. This is an important part of creating yourreal estate marketing plan.

For example,luxury real estate agent Ben Fisherworks with high-end ski properties and communities in Park City, Utah. Because of his awareness and understanding of his audience, he targets the press in highly relevant publications and topics, likeSki Utah, Vogue, and Yahoo! Finance.

2. Network & Build Relationships Within the Media

One of the best ways to find real estate PR opportunities is through personal connections from your network. Join industry associations and attend networking events to continually grow your personal network of professionals, and connect with real estate journalists, bloggers, and public figures. A few of the top industry associations include:

• National Association of Realtors (NAR)
• Real Estate Buyers Agents Council (REBAC)
• Real Estate Business Institute (REBI)
• Women’s Council of REALTORS® (WCR)
• Certified Commercial Investment Member (CCIM)
• Counselors of Real Estate (CRE)

In addition, many writers and journalists have their email addresses or social media pages on the publication’s website for you to easily connect. Make sure to send them a unique and personalized message that shows you want to build a genuine relationship.

3. Get Actively Involved in Your Community

参与当地的社区是重要的t for every agent togenerate real estate leads, grow their network, and build a strong reputation. Actively engaging in community activities can differentiate you from other real estate professionals and often open doors for real estate PR.

For example, Bitu Aulakh ofMorni Propertiesexperienced press coverage that spotlighted his active involvement in the local community and helped his real estate business flourish. Aulakh stated, “By sponsoring local events, participating in charitable initiatives, and contributing positively to our surroundings, we garnered positive media attention that showcased our commitment to more than just transactions.”

4. Create Press Releases

In the modern world of online marketing, press releases are not commonly understood. A real estate press release is like a simple news story you publish to generate buzz about an event, update, or story. It should include all the essential information about a topic or story, making it easy for media members to feature your story or quote you. You can distribute press releases on your website and social media or send them directly to journalists and publications.

Press releases can cover a range of topics, like new property listings, market reports, charity events, innovative real estate strategies, and awards. By structuring your releases effectively, you can capture the attention of both journalists and potential clients.

According toMike Qiu, a Seattle real estate professional, “Visual content, such as high-quality images, videos, and virtual tours, can significantly enhance the impact of press releases and online content. Visual elements capture attention and provide potential clients with a more immersive experience, helping them visualize properties and making the content more engaging.”

Creating a press release for real estate can be simple, especially if you use a platform like HubSpot that provides extensive marketing and communication tools. The HubSpot customer relationship manager (CRM) can help you keep track of all contacts and easily send your real estate releases to members of the media, leads, and clients. Plus, HubSpot offers free press release templates for various types of announcements. Learn more about how HubSpot can help you get more publicity and grow your business in ourHubSpot CRM review.

Visit HubSpot CRM

5. Create a Unique & Memorable Story

One of the key strategies to get PR for real estate is to craft a unique, memorable story that resonates with the public. This may require you to dig deeper into your listings, clients, or the history of your community, but offering a fresh perspective can open up a realm of opportunities for real estate PR.

For example, whenPavel Khaykinstarted his business, he focused on helping people in difficult financial situations by providing them with a fast and easy way to sell their homes. Local media outlets picked this story up, and it quickly spread the word about his business.

Here are a few additional ideas and examples of how you can find a unique angle for a story:

• Unique property stories
• Innovative housing solutions
• Uncommon and out-of-the-box housing trends
• Emotional or inspiring stories of clients or homeowners who were impacted by real estate transaction
• Historical significance of neighborhoods or homes

6. Continually Monitor New Opportunities

As you grow more familiar with getting good PR in real estate, make sure that you stay up to date on industry news and look for opportunities for the press in your listings, clients, and network. For example, Neha Gharpande ofElite Properties NYdevelops compelling story angles that tie her properties into broader trends or narratives. If green living rises, she’ll pitch energy-efficient listings as “eco-friendly havens.”

On the other hand, clients, residents, and tenants can be valuable sources of PR for real estate agents and investors.Leonard Angsays, “I’m always on the lookout for tenants and clients who might have good stories to tell; stories about people who were finally able to afford a home, people who have built a strong community at a local apartment complex, or about homes that have been so well-renovated that previous residents don’t even recognize them.”

7. Provide Educational Content

One way to establish yourself as an expert in the real estate industry is by publishing blog posts on your website or posting on social media. Create educational content relevant to the needs of your target audience, like buying and selling homes, financing, and the local and national housing market. Mark Buskuhl ofNinebird Propertiesalso creates content that ties into national holidays or seasonal trends, like being prepared for cold weather.

By publishing thoughtfully crafted articles or social media posts, you’ll naturally establish yourself as a reliable source of information who is committed to empowering clients. This not only helps you build a powerful real estate brand for leads and clients but also shows members of the press that you are a reliable source for a story or highlight.

8. Utilize Social Media to Build Awareness

Social media is an undeniably essential piece of generating PR for real estate agents. One of its most obvious benefits is that it’s a free and convenient channel to get your business and message in front of an audience, which includes potential clients and members of the press. By using the rightreal estate social media strategies, you can generate publicity for yourself before even connecting with journalists, bloggers, or influencers.

However, there are many other benefits of using social media as a tool for real estate PR. As you develop your social media strategy, consider the following ways it can help you gain more publicity:

• Connect and build relationships:In order to get press, you need to be able to connect with members of the press. Social media is the ideal place to connect with journalists and influencers.
• 建立声誉的权威:Similar to blogging, posting educational content on social media can showcase your expertise and turn you into the go-to source for real estate questions in your farm area.
• Promote your unique perspectives:Social media is frequently used by real estate agents to market their listings, but it can be used the same way to market your brand and gain publicity from writers or influencers who are looking for unique real estate stories.

Consider standing out from the other realtors on social media by using the platforms in unique ways. For example, create a Facebook group for your community or around a specific real estate topic to foster more community engagement. Encourage members to ask questions in your group and regularly go live to continually build brand awareness and boost your reputation as a credible source of information.

9. Leverage PR to Build Your Business

Learning how to get PR for real estate is one thing, but knowing how to use it to your advantage is another. If you get featured in a national publication or have a story covered locally, make sure that you are prepared with a strategy to turn that publicity into a system that generates leads.

Start by making sure your website and social media pages are fully functional, cohesive, and ready to nurture new potential leads. Yourreal estate brandelements should make it easy for people to find you online. In addition, make sure to display your publicity features on your website. This proves your credibility to visitors from all sources.

Examples of Real Estate PR

As you continue to look for publicity opportunities, take note of how other real estate businesses get real estate PR. Keeping your eyes open for new or unconventional opportunities may help you get credits in the media.

Quotes in National Publications

Dennis Shirshikovsays, “Publicity has been an absolute game changer for my real estate business.” After being quoted inGoBankingRates, he received a surge in inquiries, both from potential investors and everyday homebuyers. It gave him a level of credibility and visibility that wasn’t achieved with standard marketing tactics.

In another case, Dennis was quoted inApartment Therapyon the topic of homes for young professionals. This feature led to a partnership with a home furnishings company. As Dennis says, “The ripple effects of publicity can be quite unpredictable but immensely fruitful.”

Publicity From Social Media

Shakira Scott is a 19-year-old real estate agent who started posting her listings on TikTok. Her content received millions of views, which helped her generate leads and make sales. As she continued to share her story online, she built a following of over 200,000 people, whichpiqued the interest of Fortune. This is a perfect example of leveraging social media to earn a reliable reputation, get publicity, and continually build your business.

For more information on how you can use TikTok for your real estate business, read our guide on12 Ways to Generate Leads on TikTok for Real Estate Agents.

National & Local Features

Real estate team membersBeth and Ryan Wallerconsistently seek publicity by publishing blogs on their website and recording real estate market videos. Their consistent availability online has helped them build trust with their clientele as well as national members of the press. They’ve been featured in theFinancial Post,CBC, and a local publication,Guelph Today. In fact, they say that PR contributes to about 25% of their annual sales.

Unique Real Estate Listing

Many real estate agents don’t realize that every listing they have has the potential for real estate PR.Marcy Fleishershares an example of how one listing earned coverage in two large Columbus-area publications:

“A homeowner reached out to me as he was about to list his home in the City of Columbus and wondered if perhaps there was a newsworthy angle to the listing. We quickly recognized that this listing would be of interest to reporters, as it is the largest home ever listed in this part of the city. In addition, the home speaks to the transformation of an area from the hub of a notorious gang to a far more family-oriented community. We began pitching local outlets at once and in just 24 hours have secured stories in bothColumbus Business Firstand The Columbus Dispatch.”

Real Estate Parody

Real estate brokerSean Cochran信贷的成功他的房地产业务乐鱼体育app官方social media and publicity. He started by making a parody video of a famous country song, which got picked up for a news story onCrain,Inman,NAR Magazine, and several other major media outlets. He used this publicity to build his social media following and continually generate high-quality leads.

Historic Real Estate Listing

Philadelphia realtorBrett Rosenthaluses the press specifically to increase visibility on his website, social media accounts, and listings. When he was selling a Trinity home, he found a Trinity Tuesday section ofPhiladelphia Magazineand pitched his listing. Once the story was published, the home sold the next week, and many people called to tell him they had seen it in the magazine.

Increased Partnerships & Referrals

Joel Efosahas a unique business model helping homeowners who want to sell their property because of fire damage. He’s used his unique perspectives and offerings to get featured in multiple publications, including writing a guest article for the local newspaper. This publicity led to increased property referrals, partnerships with local businesses, and ultimately, a 25% growth in sales within a quarter.

Bottom Line

Getting publicity as a realtor involves defining your audience, building relationships in the media, and promoting yourself online. By sharing market insights, success stories, and valuable tips, you can position yourself as a reliable authority in real estate. By actively working to get PR for real estate, you will increase your credibility, generate more leads, andbecome more successful in real estate.